Group World Culture Essay Example | Topics and Well Written Essays - 1000 words

Group World Culture - Essay Example There are two official languages in Israel, Hebrew, the biblical language and Arabic. The two languages are written from right to left. Less than half a century ago, the Hebrew language faced extinction as it was considered as a language to be used only for prayers. The Hebrew language was revived through the efforts of a Lithuanian known as Eliezer ben Yehuda. The two languages, Hebrew and Arabic, are taught in schools. Israel is a multilingual country with people from over 120 countries across the world living in the country. Good English is spoken virtually by everyone in Israel. Other languages that are used include Russian, French, Spanish, Yiddish and ten other dialects. Highways and street signs are usually in English, Hebrew, and Arabic. There are many newspapers, journals and magazines published in English. (Torstrick, 2004) Approximately 79% of is Israel’s population belong to Jewish religion. Other religions are Islam (15%) and Christianity (2.5%). There are also other minor religions. Despite the different ethnic and religion affiliation, Israel is a democratic country that allows freedom of worship and other democratic rights to all its citizens. However, there exist division among Jews who define themselves as either secular (hiloni), ultra –orthodox (haredim), modern orthodox (dati-leumi), and traditional (masorati).Tension exist between the religious and secular Jews. Secular Jews differ with rabbinical principles which influence some of their life aspects whereas the ultra-Orthodox Jews advocate more incorporation of Jewish traditions and law in the countrys law. There has also been mild tension between the Arabs who are Muslim and the Christians. The government funds all non-Jewish religions, mainly Christianity and Islam and the groups coexist peacefully. (Myjewishlearning.com, 2 014) Israel is a Jewish state, and the Jewish holidays make part of the national calendar. Sabbath day that is the Jewish

The marketing mix promotions Essay Example | Topics and Well Written Essays - 500 words

The marketing mix promotions - Essay Example (Lucas) One way to cope with situation is to constantly innovate and innovate fast with balanced business strategy with right mix of buyers both giant retailers to the small corner shops. (Byrnes, Berner and Zellner). Simply, if we take an example of detergents, they were largely promoted and viewed as commodities used for the cleaning purposes however the new paradigm shifts in the industry forced giants like P&G to look for more innovative ways of promoting largely popular brands like Tide. The new demands from the consumers, P&G through innovative promotional activities remodeled the same and Tide was projected something which provides an opportunity to be a good mother or good father or good wife. I believe the idea of enhancing and brushing up the bond between the commodity and its immediate users is not the case as Revlon since long has been promoting that they are selling hope rather than cosmetics therefore the idea that the bond between the end user of the goods and the bran d itself is not new. I therefore, believe that the positioning your brand as a proponent of generating the rarefied position of the brand to the level where it become almost a generic product with emotional attachment of users. Having defined the position that the Through Tide, P&G is rather selling an opportunity to be a good wife, good mother or father, I believe that this further necessitate a different approach towards the promotional activities which P&G use to employ in the past. Since Internet is now taking over the place of traditional advertisement channels therefore a more focused approach is required to direct promotional activities to the internet. As the presupposition that the brands must speak to the consumers eye to eye rather than just focusing on what product can do for you therefore promotional activities for media should be focusing more on building up rapport between the consumers and products